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The Cruzan brand design team engaged Spunk to replace the tired pirate cliches in the market with a joyful laid back campaign. Together we designed the campaign look and feel, directed and authored the illustration direction, and oversaw the design delivery from campaign pitch to campaign implementation.

Company: Spunk Design Machine
Creative Directors: Jeff Johnson & Andrew Voss
Designers: Luke Mills, Steve Marth, Lucas Richards, Alex Griendling