I looked at several brand guides and I was most impressed by Nortel’s brand guide.
I think it is an excellent guide because the information is very well organized, making it easy to locate rules for specific applications.
The guide also features clear visual examples to accompany the rules to reduce confusion.
However, what impressed me most was that this was not just a set of do’s and do not’s, nortel’s guide explains why/how these rules support the brand.
It’s probably the most complete manual I have seen so far.
Luke
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Great example– complete, although a bit dry.